On an on-going basis, Sterling works with Benjamin Moore to redefine the paint category and connect with the people who live with their brand every day. We have developed names and package design for such innovative sub-brands as Ben, Aura Exterior, Natura and the contractor program Inside Edge. Each name and design considers the lifestyle choices consumers make as they turn to this brand—as a catalyst for their creativity, and as an expression of their own style.

Our Work:
Innovation, naming, visual and sub-brand strategy, identity and package design