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Royal Caribbean Cruises
Brand positioning
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Elevating the Thinking on Difference
Posted by Simon Williams on June 17, 2010
I am not usually asked to review books and I wasn’t this time either!! But I spotted Professor Youngme Moon’s new book entitled “Different – Escaping...
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United… By Committee
Posted by Simon Williams on June 4, 2010
As I have said before, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to...
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Brands – From Really Smart to Not So Smart
Posted by Simon Williams on April 16, 2010
It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of...
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Beware the (False) God of Big
Posted by Simon Williams on April 15, 2010
I have to believe that the current Toyota brand trauma has resulted in many nervous boardroom discussions in other corporations around the world. I...
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