Philosophy
Marketing is the art of positioning something to someone.
Positioning is the single most important skill in marketing. Find the
differentiated advantage that will inspire your audience.
Positioning is the single most important skill in marketing. Find the
differentiated advantage that will inspire your audience.
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Positioning Defined
Positioning is the one idea that you will stand for. The one thing that truly differentiates you among your audiences in the most compelling way possible. The one thing you will be famous for.
Thoughts on Positioning
WEBCAST: Cultural Pulse 2009
By Mike Bainbridge and Michelle Lawton on October 1, 2009
What is cultural pulse? Taking a pulse on our culture to stay relevant and connected. Why is this important? We live in a world where it’s increasingly...
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